G FUEL and Warner Bros. Discovery Global Consumer Products Create Killer Collab with “Friday the 13th” Energy Drink

NEW YORK, October 13, 2023 – G FUEL Energy today announced its spine-tingling energy drink collaboration with Warner Bros. Discovery Global Consumer Products, Friday the 13^th-inspired Hack ‘N’ Slash, is now available for purchase at GFUEL.com.

Inspired by the legendary Friday the 13^th franchise and featuring artwork of slasher icon Jason Voorhees himself, this chilling combination of grapefruit, lime, orange, lemon, passionfruit, tangerine, and blood orange is formulated to help you get the Game-Changing energy boost you need to make your escape!

Fans can head to GFUEL.com to pick up this slasher-approved citrus fruit punch flavor as a powdered Energy Formula in both 40-serving Tubs and limited-edition Collector’s Boxes, which also include a 24 oz Stainless Steel Friday the 13^th Shaker Cup. Fans can also slice through fatigue at FYE and GNC Stores nationwide, where they can stock up on G FUEL Hack ‘N’ Slash as a ready-to-drink 16 oz can!

“At GNC, we're constantly seeking distinctive experiences and cultural ties to offer our valued customers. That's why we're thrilled to introduce the exclusive Hack 'N Slash Fruit Punch energy drink from G FUEL,” said Mark Butera, GNC Vice President of DMM. “This exciting collaboration pays homage to nostalgia, evoking the spirit of classic horror themes. Crafted with care, this exceptional flavor is designed to invigorate your senses and provide a unique taste experience.”

Powdered G FUEL Hack ‘N’ Slash Energy Formula is zero sugar and loaded with antioxidants from 18 different fruit extracts. Each serving has only 15 calories and contains 140 mg of caffeine. Each 16 oz G FUEL Hack ‘N’ Slash can has zero calories and contains 140 mg of caffeine.

“Jason Voorhees is a horror icon, and as we’ve seen time and time again in his films, it takes energy and focus to survive whenever he returns,” said G FUEL Founder and CEO Cliff Morgan. “A Friday the 13^th Energy Drink feels like a natural fit, so we’re proud to be able to celebrate this enduring franchise with its own scary-good G FUEL flavor!”

Stay one step ahead of Jason whether you’re visiting Camp Crystal Lake or taking Manhattan with G FUEL’s Hack ‘N’ Slash energy drink inspired by Friday the 13^th, now available at GFUEL.com, FYE and GNC!

About G FUEL
G FUEL provides fans with a game-changing, performance-driven alternative to standard energy drink products. With an ever-expanding, sugar-free product lineup that includes a powdered Energy Formula, ready-to-drink cans, powdered Hydration Formula, and savory Protein Puffs, G FUEL has firmly established itself as the market leader in the gamer energy drink industry.   

With more than 352,000 5-star Shopper Approved Ratings, a shipping network that spans over 125 countries, a nationwide retail campaign, and a global social media footprint of over 1 billion followers, G FUEL maintains the industry’s largest and most passionate community of fans, customers, content creators, and partners. Content creators and partners include the likes of Ninja, NoisyButters, PewDiePie, Mikal Bridges, Michael Dickson, Activision, SEGA of America, Capcom®, EA, Bethesda Game Studios, Warner Bros., VIZ Media, Rare Ltd., Disney, Lucasfilm, Sony Pictures, The Tetris Company and Bandai Namco Entertainment Inc.  

Join the movement today at GFUEL.com and follow us on social media @GFuelEnergy.  

Press Contact: 
media@gfuel.com 

Distribution and Wholesale Contact: 
dluks@gfuel.com

About Warner Bros. Discovery Global Consumer Products
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery Global Brands, Franchises, and Experiences, extends the company's powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.' film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.

FRIDAY THE 13TH and all related characters and elements © & ™ New Line Productions, Inc. WB Shield: © & ™ WBEI (s23)