G FUEL and Rare Ltd. Have a “Bad Fur Day” with Conker-Themed “Mighty Poo” Energy Drink
NEW YORK, Dec. 27, 2022 – In partnership with Rare Ltd., G FUEL today announced its brand-new flavor Mighty Poo, inspired by the hilariously raunchy platformer Conker’s Bad Fur Day, is available for pre-order as a Deluxe Collector’s Box at GFUEL.com! This limited-edition set comes with an exclusive Youtooz figure of The Great Mighty Poo himself!
The partnership was brokered by Rare Ltd.’s brand extension licensing agency, Tinderbox — the digital division of Beanstalk.
G FUEL has ventured into the bowels of Poo Mountain to pick out the finest morsels from The Great Mighty Poo’s aromatic abode: CORN! As a matter of fact, we’re positively FLUSH with juicy corn niblets! But don’t worry, we’ve carefully cleaned them off to bring you an all-new flavor. Introducing G FUEL Mighty Poo, a corn and tropical fruit-infused concoction that will help you get energized for any Fur Day – good or bad – that comes your way!
This is G FUEL’s third partnership with Rare Ltd., following Honeyberry – inspired by Banjo-Kazooie – and Battletoads Zitz Juice.
“When we began collaborating with Rare Ltd. and Beanstalk for a flavor inspired by Conker’s Bad Fur Day, we knew we had to pay tribute to one of the funniest moments from the game – the boss battle against The Great Mighty Poo topped all of our lists,” said G FUEL Founder and CEO Cliff Morgan. “And don’t let the gross name fool you – this flavor is delicious!”
Don’t miss your chance to add G FUEL’s Mighty Poo Collector’s Box – complete with an exclusive Conker’s Bad Fur Day Youtooz vinyl figure – to your collection. Pre-order now at GFUEL.com while supplies last!
About G FUEL
As The Official Energy Drink of Esports®, G FUEL provides gamers with a performance-driven alternative to standard energy drink products. With an ever-expanding, sugar-free product lineup that includes a powdered Energy Formula, ready-to-drink cans, powdered Hydration Formula and Sparkling Hydration bottles, G FUEL has firmly established itself as the market leader in the gamer energy drink industry.
With over 300,000 5-star Shopper Approved Ratings, a shipping network that spans over 125 countries, a nationwide retail campaign, and a global social media footprint of over 1 billion followers, G FUEL maintains the industry’s largest and most passionate community of fans, customers, content creators, and partners. Content creators and partners include the likes of Ninja, MoistCr1TiKaL, Sentinels Esports, Logic, NoisyButters, Luminosity Gaming, PewDiePie, Mikal Bridges, Michael Dickson, Summit1G, xQc, Activision, SEGA of America, Capcom®, Bethesda Game Studios, Warner Bros., VIZ Media, Rare Ltd., Disney, Lucasfilm, Sony Pictures, The Tetris Company and BANDAI NAMCO Entertainment Inc.
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About Rare Ltd.
UK-based developer Rare has been making golden memories and redefining gaming genres since 1985, and exclusively on Microsoft platforms since joining Microsoft Studios in 2002. Following an opportunity to celebrate 30 years of games with the Rare Replay anniversary collection in 2015 – covering everything from Battletoads to Banjo-Kazooie, Perfect Dark to Viva Piñata – the studio has been forging ahead with shared world adventures in Sea of Thieves since its 2018 launch.