On September 12th, G FUEL officially released its 35th flavor, HYPE SAUCE, in collaboration with Emmy-award winning artist, Mike Perry.
To mark the company’s successful launch of the new raspberry lemonade-infused flavor, G FUEL hosted a pop-up party at Hotel 50 Bowery in New York City where fans could purchase limited-edition HYPE SAUCE collectors boxes and compete in a Super Smash Bros. tournament.
The first 100 fans through the door were gifted exclusive G FUEL t-shirts:
Around an hour into the event, the legendary T-Pain arrived to show his support for G FUEL and the gaming community. In fact, all four men found themselves sitting in the middle of the event playing several rounds of Super Smash Bros.
The entire venue was full of gaming equipment, peripherals, and setups for fans to play their favorite PC games like League of Legends and Counter-Strike: Global Offensive. Attendees could also hop on any of the 32 LAN-based gaming stations to play against other people in Super Smash Bros.
Anybody who attended the pop-up could also taste all-you-can-drink samples of HYPE SAUCE. Tons of fans were so impressed with G FUEL’s latest flavor, that they picked up the limited-edition HYPE SAUCE collectors box. Even T-Pain walked away with his own box of HYPE SAUCE.
G FUEL’s pop-up event at Hotel 50 Bowery was certainly a success, and we hope all attendees had a great time hanging with FaZe Clan members and T-Pain!
Did you attend our HYPE SAUCE pop-up? What was your favorite moment of the night? And what do you think about our new raspberry lemonade flavor?
Drop us a note in the comments!
This article was written by Amanda Zelauskas