G FUEL AND GEARBOX CELEBRATE GAMING LEGEND DUKE NUKEM WITH LIMITED-EDITION ENERGY DRINK

NEW YORK, March 28, 2024  -- G FUEL and Gearbox Entertainment Company celebrate gaming icon Duke Nukem with Ego Boost, a new zero-sugar Energy Formula now available at GFUEL.com. Fans can purchase the cherry, orange, and pomegranate flavor as a 40-serving standalone powder Tub as well as a limited-edition Collector's Box, which includes an exclusive Shaker Cup and other Duke Nukem collectibles. G FUEL also produced a special video series to accompany the launch of Ego Boost, starring influencer Logan Chitwood as Duke Nukem and narration provided by Jon St. John — the original Duke Nukem voice actor! 

"G FUEL always aims to give our fans a competitive edge in whatever they do, and you won't find a video game character that defines 'edge' quite like Duke Nukem," said G FUEL CEO Bryan Crowley. "We matched Duke's in-your-face personality with a delicious, new flavor combination that's as refreshingly bold as he is." 

For three decades, Duke Nukem has captivated gaming audiences with his unique blend of adult humor and explosive action. Now, fans can toast to the boomstick-toting, alien-blasting "King of the World" with a deliciously "groovy" blend of fruit flavors, all while getting the energy and focus they need to help them max out their own ego meter just like Duke. Well … almost like Duke. 

Each G FUEL x Duke Nukem Ego Boost Collector's Box ($39.99) includes a 40-serving Tub of Ego Boost, a unique 20 oz Duke-approved atomic bomb-shaped Shaker Cup, and an exclusive set of Duke Nukem x G FUEL stickers. Ego Boost Energy Formula is zero sugar and loaded with antioxidants from 18 different fruit extracts. Each serving has only 15 calories and contains 140 mg of caffeine. 

"Duke helped revolutionize the first-person shooter genre in the 1990s, and he's a character gamers around the world continue to connect with. Partnering with G FUEL helps us bring him to life and build on that connection in a whole new way," said Gearbox Chief Business Officer, Sean Haran.

Come get some! Fans can get ahold of G FUEL's Duke Nukem-inspired Ego Boost collection now, exclusively at GFUEL.com! 

About G FUEL 
G FUEL is a game-changing, performance-driven alternative to standard energy drink products. Founded in 2012, G FUEL boasts an expansive, sugar-free product lineup that includes a powdered Energy Formula, ready-to-drink cans and powdered Hydration Formula. G FUEL maintains the industry's largest and most passionate community of fans, with a global social media footprint of over 500 million followers and product distribution to over 125 countries. Thanks to its years of proven success and resonance in gaming culture, G FUEL has forged iconic partnerships with popular creators, professional athletes, major game publishers and internationally-recognized entertainment studios. 

Join the movement today at GFUEL.com and follow us on social media @GFuelEnergy. 

About Gearbox Entertainment Company
The Gearbox Entertainment Company, LLC is an award-winning, creator and distributor of transmedia entertainment. Gearbox Entertainment has become widely known for successful game franchises, as well as acquired properties Duke Nukem and Homeworld, which it distributes across the world. Gearbox Entertainment is composed of four subsidiaries: Gearbox Software, Gearbox Publishing, Gearbox Studio, and Gearbox Properties. Gearbox Software, founded in 1999 by a team of industry veterans, is headquartered in Frisco, Texas and is known around the world for developing hit video games and franchises like Tiny Tina's Wonderlands, Brothers in Arms, and Borderlands. Gearbox Publishing was established in 2016 with the goal of helping developers around the world bring their products to market while retaining their unique creative visions. Gearbox Studios was formed in 2022 and creates cutting-edge transmedia opportunities including the upcoming movies based on Borderlands and Duke Nukem, and the series based on Brothers in Arms. Gearbox Properties was founded in 2022 to manage Gearbox's wide variety of intellectual property across all products, mediums, and merchandise categories.

The Gearbox Entertainment Company is a proud member of the Embracer Group AB family of companies, which is publicly listed on Nasdaq Stockholm under the ticker EMBRAC B. (EMBRAC B). For more information, visit www.Gearbox.com.

Media Contact
The Story Mob | gfuelpr@thestorymob.com

Distribution and Wholesale Contact
David Luks | dluks@gfuel.com